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LATTC President Dr. Roland Chapdelaine addresses the press at Wednesday's news conference.

Trade Tech played host to a press conference kicking off the Fifth Annual Cash for College: College & Career Convention to be held October 26 and 27 at the Los Angeles Convention Center.

After being introduced by LATTC President, Dr. Roland "Chip" Chapdelaine, Mayor Antonio Villaraigosa said, "A college education allows you to reach your potential. By being diligent about applying for financial aid, college can become a reality for every person in Los Angeles.”

Joining the mayor at the lectern were L.A. Area Chamber President & CEO Gary Toebben, L.A. Unified School District Board President Mariene Canter, new LAUSD Superintendent David Brewer III, L.A. City Councilmember Jan Perry, representing the 9th council district, where LATTC is located, and student scholarship winner Jessica Alvarado.

All the speakers highlighted the importance of a college degree and how to access financial aid for college.

Admission to the convention is free. This year's convention will be held in the South Hall of the Convention Center, located at 1201 S. Figueroa Street, a short Metro Blue Line ride from LATTC to the Pico stop where they can walk to the event. The convention will run from 8:30 a.m. to 1 p.m. both days and from 6 to 9 p.m. on Thursday. For more information visit the L.A. Cash for College website or call (213) 482-9847 for more details.