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West LA College Data

L. BUSINESS TRENDS (CHURNING) ACTIVITY

This Section presents analysis of historical business trends within the College Service Area and for the County of Los Angeles. The analysis entails identifying the Service Area business base by 4-digit SIC Code at a prior point in time (April 1999). From this point in time a snapshot is taken of the same business base 5 years later within the same Service Area Zip Codes. This analysis reveals changes in this base including numbers of business failures (by industry, number of employees, and gross sales estimates). The analysis also shows the number of new business start-ups, in-migrants, and out-migrants from this same College Service Area. This analysis reveals the extent of “business churning” (a measure of business start-ups and failure activity). The data is presented at the Zip Code level as well as summaries for the County. Such historical business data is not readily available from government sources which typical only provide similar data at the City or regional level. This data is derived from a unique source, credit bureau agencies and is more current and inclusive (includes sole proprietorships) than typical government data. This information is derived from the business data publishing firm, BizMiner.

This information is useful in understanding business trends, economic health, and workforce conditions so that community colleges can provide more focused business assistance and workforce training strategies at the local level. The products include data tables and maps.

The following Exhibits are contained in this Report section:

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