B. COLLEGE SERVICE AREA POPULATION CHARACTERISTICS

This report section contains a delineation and analysis of the College Service Area population characteristics. These characteristics include demographic information such as population size and growth trends, ages, population density, income, place of birth, language proficiency, ethnicity, housing, and other such key factors. The Exhibits contain 2000 U.S. Census data projected to the year 2005 and estimated to 2010. In addition, relevant psychographic data is compiled and presented by Zip Code. This information is useful in understanding the size of the potential student pool, forecasting future college demand, understanding the types of classes that should be offered, and potentially targeting certain residents for donations. Other benefits include knowledge useful in assessing the potential for profit-making fee-based courses. Principle data sources are derived from Claritas Inc.

1. Claritas, Inc. Household Characteristics Definitions

a. Householder
One person in each household is designated as the householder. In most cases, this is the person, or one of the people, in whose name the home is owned, being bought, or rented. If there is no such person in the household, any adult household member 15 years old and older could be designated as the householder.

b. Household
Income Household income includes income earned by all persons age 15 years and older living together in a housing unit (i.e., all household members). The 2002 estimates continue to build from the 1990 census income starting point, but as converted to 2000 census geography. While the income estimates themselves still trace to the 1990 starting point, the estimated household income distributions sum to household estimates built from the Census 2000 household counts

The following Exhibits are provided in this Report section:

• B-1 Population and Household Growth by Zip Code - 2005-2010 – Table
• B-1 (A) Population Density by Zip Code - 2005 - Map
• B-1.1 Population and Household Growth by Zip Code - 2000-2005 – Table
• B-1.1 (A) Historical Percent Population Growth – 2000-2005 – Map
• B-2 Household Population by Race - 2005 – Table B-3 Population by Age - 2005 – Table B-3(A) Population Density by Median Age - 2005 – Map
• B-3 Population by Age - 2005 – Table
• B-3(A) Population Density by Median Age - 2005 – Map
• B-3(B) Population Density by Age 18-20 - 2005 – Map
• B-3.1 Population by Age – Projected to 2010 – Table
• B-3.1 (A) Population by Selected Age Range – 18-20-Year Olds – Projected to 2010 – Map
• B-4 Population by Ancestry - 2005 – Table
• B-5 Population and Households by Hispanic Ethnicity and Other Races – 2005 – Table
• B-5 (A) Hispanic/Latino Households – 2005 – Map
• B-5.1 Population and Households by Hispanic Ethnicity and Other Races - Projected to 2010 – Table
• B-5.1 (A) Hispanic/Latino Households – Projected to 2010 – Map
• B-6 Population by Household (HH Type & HH Size) - 2005 – Table
• B-7 Housing Units In Structure - 2005 – Table
• B-8 Population by Length of Residency - 2005 – Table
• B-9 Household Income (Households and In Aggregate) - 2005 – Table
• B-9 (A) Population by Median Household Income by Zip Code - 2005 – Map
• B-10 Population by Type of Income - In Aggregate - 2005 - Table Households by Poverty Level - 2005 – Table
• B-11 Households by Poverty Level - 2005 – Table
• B-11 (A) Households by Poverty Level - Married with Children - by Zip Code - 2005 – Map
• B-12 Population by Language Spoken at Home - 2005 – Table
• B-12 (A) Population by Spanish Language Spoken at Home - 2005 – Map
• B-13 Psychographics Methodology – Clarita's, Inc. PRIZM Social Profile Explanation – Narrative
• B-14 Population by Lifestage – Clarita's, Inc., Social Profiles PRIZM Psychographics – 2005 – Table
• B-14 (A) Households by Lifestage Segment--Young Achievers – Clarita’s, Inc., Social Profiles PRIZM Psychographics – 2005 – Map
• B-15 Population by Social Groups – Clarita's, Inc., Social Profiles PRIZM Psychographics - 2005 – Table
• B-15 (A) Households by Social Groups Segment--Urban Cores – Clarita’s, Inc., Social Profiles PRIZM Psychographics - 2005 – Map